Koos Zwaan
. Lab lead.
Koos Zwaan is associate lector Innovation in the International Music Industry and Lab Lead for the IMI Lab. "Music is the language of us all."
theo ploeg
. Former Learning director.
Design sociologist and speculative accelerationist. Roams the edges of speculative design, media, business and journalism. "Design will save the world, just after rock and roll does."
Pieter Breek
. Lab Coordinator.
Social Geographer with focus on city development & policy and music experiences. PhD-candidate researching communication practices and placemaking. “Systems work because they do not work”- Michel Serres
Remco van Eijndhoven
. Coach.
Culture-crazed caterpillar who likes to: hit things and make people dance, create inspiration, inspire creatives. "I hate quotations. Tell me what you know." – Ralph Waldo Emerson.
Angelo Bromet
. Partner.
He is the co-founder of Prospect Eleven and a number of other educational programs in which he connects young people to the industry Find out more.
Neeltje Mooring
. Expert Coach.
She is course leader of International Music Management at Creative Business and she runs her own sync agency SOLID as a rock.
Ton van der Werf
. Expert Coach.
Owner of Endewerf Music Management. Coach of Hit The North music talent. 25 years experience in the music industry. Worked in the past for brands like Converse and O'Neill. "It's about music."
Ken Sugarman
. Music expert.
He has been working the past 18 years to improve young professional’s understanding of business and the creative process. His 40 year professional experience includes, Tour Management, Telecommunications, Streaming Technologies and Education.
Ralph Christoph
. c/o pop.
He is a founding member and the former program director of the c/o pop festival and now director of the c/o pop convention in Cologne. He also worked as a journalist, artist manager, club promoter and DJ. "The times they are a-changin’, so let’s work on a transformation by design and not by disaster!"
Rich Loen
. Coach.
He is passionate about branding and marketing and new innovations such as the Metaverse and NFTs. Rich has worked for Nike 10 years in digital brand marketing, runs an agency where he helps artists to build their brand and is passionate about transferring knowledge to the next generation.