Community

Discover on this page who works within our lab. We share expertise with our partners, and together we address issues in relation to the music industry. Would you like to join us?

Koos Zwaan

Koos Zwaan

. Lab lead.

Koos Zwaan is associate lector Innovation in the International Music Industry and Lab Lead for the IMI Lab. "Music is the language of us all."

theo ploeg

theo ploeg

. Learning director.

Design sociologist and speculative accelerationist. Roams the edges of speculative design, media, business and journalism. "Design will save the world, just after rock and roll does."

Pieter Breek

Pieter Breek

. Lab Coordinator.

Remco van Eijndhoven

Remco van Eijndhoven

. Coach.

Culture-crazed caterpillar who likes to: hit things and make people dance, create inspiration, inspire creatives. "I hate quotations. Tell me what you know." – Ralph Waldo Emerson.

Neeltje Mooring

Neeltje Mooring

. Coach.

She is course leader of International Music Management at Creative Business and she runs her own sync agency SOLID as a rock.

Ton van der Werf

Ton van der Werf

. Coach.

Owner of Endewerf Music Management. Coach of Hit The North music talent. 25 years experience in the music industry. Worked in the past for brands like Converse and O'Neill. "It's about music."

Ken Sugarman

Ken Sugarman

. Learning coach.

He has been working the past 18 years to improve young professional’s understanding of business and the creative process. His 40 year professional experience includes, Tour Management, Telecommunications, Streaming Technologies and Education.

Ralph Christoph

Ralph Christoph

. c/o pop.

He is a founding member and the former program director of the c/o pop festival and now director of the c/o pop convention in Cologne. He also worked as a journalist, artist manager, club promoter and DJ. "The times they are a-changin’, so let’s work on a transformation by design and not by disaster!"

Rich Loen

Rich Loen

. Coach.

He is passionate about branding and marketing and new innovations such as the Metaverse and NFTs. Rich has worked for Nike 10 years in digital brand marketing, runs an agency where he helps artists to build their brand and is passionate about transferring knowledge to the next generation.