We do this in the context of the international music industry. Many people equate the music industry with the business of selling recorded music, but the international music industry is actually much bigger than that. In our definition, it entails every entity, large and small, that focuses on any form of economic activity where music is involved. We focus on new business models and entrepreneurship and get inspired by new economical approaches like the doughnut economy. For us, the music industry is part of a wider music ecosystem and of society as a whole.